Built to give small businesses a fair shot online
Omni exists because quality digital work shouldn't be a privilege reserved for businesses with big budgets.
The story behind the studio
When Kelly Matthew started working in tech, he spent years building sophisticated digital products for large companies. complex apps, data platforms, marketing machines. and they worked brilliantly. Big brands hired big agencies, paid big fees, and got big results.
But every time he spoke to a small business owner. a local restaurant, a physiotherapy clinic, a one-person consultancy. the story was different. They'd been burned by freelancers who disappeared, agencies who overcharged and underdelivered, or website builders that left them with something embarrassing. They were told that "good" was out of their budget. That they'd have to make do with a template.
That bothered him. Because the same skills, tools, and thinking that power enterprise websites can be applied to a small business website. The fundamentals don't change just because the company is smaller. A local bakery deserves a fast, beautiful, high-converting website just as much as a national retailer does.
So in 2023, Kelly founded Omni Software Solutions with one core idea: give small businesses access to the same quality digital work that big brands take for granted. at prices that reflect the size of the job, not the size of a corporate markup.
Omni is deliberately lean. No bloated agency overhead, no sales team, no account managers playing telephone between you and the people doing the actual work. You talk directly to the person building your product. That means faster decisions, less miscommunication, and a much better result.
Our values
These aren't words on a wall. They're the principles that shape every decision we make and every project we take on.
Honesty before everything
We'd rather tell you something isn't the right approach than take your money for a project we don't believe in. We give you our honest assessment. even when it's not what you want to hear. because that's the only way to build trust that lasts.
Results, not just deliverables
We measure success by the impact our work has on your business. leads generated, sales made, time saved. not by whether we delivered a file. Handing over a website is the beginning, not the end. We care deeply about what happens after launch.
Plain English always
Tech has a terrible habit of hiding behind jargon. We explain what we're doing and why in language that makes sense. You'll always understand exactly what we're building, what decisions we're making, and what they mean for your business.
Small but mighty
We're deliberately not trying to be a big agency. Staying lean means we can move fast, stay nimble, and give every client the attention they deserve. You're not a number in a queue. Your project is important to us personally.
Who you'll be working with
Kelly Matthew
FounderDesigner, Developer & Strategist
Kelly has spent over a decade building digital products. from fintech apps and logistics platforms to small-business websites and e-commerce stores. He founded Omni after seeing how consistently small businesses were underserved by the agencies and freelancers they hired.
He handles strategy, design, and development personally on every project, which means you're always talking to the person actually doing the work. No hand-offs, no miscommunication, no middlemen.
When he's not building websites, Kelly writes about small-business digital strategy on the Omni blog.
A note on our size
Omni is intentionally a boutique operation. For specialised work. illustration, photography, complex animations. we collaborate with a trusted network of vetted specialists. You always know who's working on your project and why. We never outsource to unknown third parties.
How we compare
The honest comparison between working with a big agency, a freelancer, and Omni.
| What matters to you | Big Agency | Omni | Freelancer |
|---|---|---|---|
| Transparent fixed pricing | Rarely | Always | Sometimes |
| Talk directly to who builds your project | Almost never | Every time | Yes |
| Design quality | High | High | Varies widely |
| Technical expertise | High | High | Varies widely |
| Fast turnaround | Slow (lots of process) | Fast (lean team) | Depends on workload |
| Reliability | High | High | Inconsistent |
| Affordable for small businesses | Usually not | Yes | Can be, can spike |
| Ongoing care and growth support | Yes (expensive) | Yes (affordable) | Rarely |
About working with us
Omni is a fully remote studio. Kelly is based in the UK, but we work with clients across the globe. Remote working means you get a faster, more focused service. and we don't have the overhead costs of a city-centre office to pass on to you.
We use a shared project workspace (Notion or Linear) where you can always see the current status, upcoming milestones, and any open questions. We communicate primarily over email and video calls. scheduled at regular intervals so you always know where things stand. You'll never be chasing us for an update.
We deliberately limit how many projects we run simultaneously so every client gets proper attention. We're not trying to scale at the expense of quality. If we're at capacity, we'll tell you honestly and give you a realistic start date rather than overpromise and underdeliver.
We work across a wide range of industries. hospitality, health and wellness, retail, professional services, trades, creative agencies, and more. What matters more than industry is mindset: we work best with business owners who are serious about their digital presence and willing to collaborate closely during the project.
Yes, and we enjoy it. Early-stage companies often have limited budgets but big ambitions, and we're experienced at prioritising what matters most for launch and building a roadmap for growth. We've helped startups go from nothing to fully launched in under six weeks.
Ready to get started?
Book a free 30-minute discovery call. We'll talk about your business, your goals, and how we can help. no pressure, no jargon.
Book a free 30-min call